Territories as living narratives

BY AM EXPERIENCE GROUP | Feb 24, 2026

Thinking about the future of shopping centers and municipalities requires acknowledging a structural shift in human behavior. People are no longer searching only for places to consume or pass through, but for spaces where they can feel, participate, and build meaning.

The Strength of Proximity: The True Heart of Companies

BY AM EXPERIENCE GROUP | Feb 16, 2026

February is traditionally associated with love - simple gestures, sincere words, and small expressions that strengthen relationships. Speaking about “love” in an organizational context means speaking about proximity, care, recognition, and a sense of belonging.

Starting the Year with Empathy: When AM’s Values Come to Life

BY AM EXPERIENCE GROUP | Jan 8, 2026

January is, by nature, a month of new beginnings. It is a time to look ahead, set intentions and reinforce what drives us as an organisation. At AM, we believe that our values should not remain merely written words - they must be lived.