The art of building Nativity Scenes

BY AM EXPERIENCE GROUP | Nov 5, 2024

The creation of Nativity Scenes is one of the oldest and most cherished Christmas traditions in many parts of the world. More than a religious representation, the Nativity Scene is an artistic expression that reflects the culture and creativity of those who build it.

AM PICNIC 2024

BY AM EXPERIENCE GROUP | Sep 27, 2024

The end of summer brought with it a special moment for our company: a picnic that marked the end of the season and the start of a new phase, full of challenges and opportunities. More than a celebration, this gathering was a moment of togetherness, where we strengthened the bonds that unite us and prepared together for the final stretch of the year, the most demanding and decisive stage for us.

UNBOXING DAY with Philip Kirkby!

BY AM EXPERIENCE GROUP | Aug 12, 2024

We've launched a new internal journey of incredible encounters with even more incredible talents! Our "Unboxing Day" is designed to showcase new artists and potential collaborations for new projects internally. The first edition featured Philip Kirkby from Fantasy Craft...WOW!

A shared journey!

BY AM EXPERIENCE GROUP | Jul 16, 2024

Corporate social responsibility (CSR) is a fundamental concept that highlights how companies can make a positive contribution to society, beyond their financial interests. Companies can be agents of positive change in the community!

The brilliance of a solidarity campaign!

BY AM EXPERIENCE GROUP | Jun 4, 2024

"Pirilampo Mágico" Campaign 2024: And so it went with another solidarity campaign, with the involvement of everyone at AM Experience! We, who light up so many smiles and create happiness without borders, strengthened our involvement this year and supported the CERCI Movement!

AM Mother's Day!

BY AM EXPERIENCE GROUP | May 7, 2024

Mamma mia! Love between mothers and children is to be experienced with taste! This Mother's Day, we invite all AM moms to savor this special moment with their children and enjoy a special recipe!

AM Kick-Off Meeting: It´s a Kind of Magic!

BY AM EXPERIENCE GROUP | Apr 29, 2024

At the epicenter of our journey, we came together to celebrate a year of achievements, learning and, above all, magic. In an event that echoes the essence of our purpose - “It's a kind of magic” - we delved deep into the soul of our company, evaluating and reflecting on the past, embracing the present and opening the doors to the future.

Natálogo 2024: A catalogue designed to shine!

BY AM EXPERIENCE GROUP | Apr 2, 2024

We've launched our long-awaited Natálogo 2024, full of stunning decoration and lighting suggestions to make the festive season even more special!

AM FATHER'S DAY 2024

BY AM EXPERIENCE GROUP | Mar 20, 2024

We believe that every day should be a day to celebrate love, and we also believe that it's important to mark special days, so Father's Day is no exception!

Labyrinth of Ideas

BY AM EXPERIENCE GROUP | Jan 24, 2024

In an increasingly digital and interconnected world, the search for memorable and immersive experiences has become a priority. In this scenario, the maze of ideas surrounding the construction of these experiences is vast and complex.

AM Christmas Party 2023!

BY AM EXPERIENCE GROUP | Dec 14, 2023

Between toasts and inspiring conversations, the party not only reinforced the achievements of the whole team in a challenging year, but also awakened the spirit of gratitude and teamwork, leaving warm memories of a day well spent!

Our elves!

BY AM EXPERIENCE GROUP | Nov 3, 2023

No matter how hard we try to portray this special team, we know that they are always much more than legend. Our operations leap into the spotlight at this time and tirelessly take on many of the powers of the legendary Lapland elves, defying Excel tables, tight timings and supernatural calendars!

Unknown Outer World

BY AM EXPERIENCE GROUP | Oct 17, 2023

What are they planning? It can only be something very "spacial"! The crew got together to do the lift-off of this new project under the "Travelling Exhibitions" label. The brief is clear and so is the desire to exceed expectations! The magic is already being structured and we can already see the first steps on the moon! Shall we go there?

We're coming to Agrabah!

BY AM EXPERIENCE GROUP | Oct 10, 2023

Can you hear the sounds of the market, smell the incredible scents and immerse yourself in an atmosphere of voices and dreams? The Land of Aladdin is already stirring here and, in the heat of emotions, we're already rehearsing... a lot!

XIX Congreso Español de Centros y Parques Comerciales

BY AM EXPERIENCE GROUP | Sep 29, 2023

The Spanish Congress of Shopping Centers and Retail Parks has established itself as a meeting point for professionals and companies who share the same professional challenges and whose activity revolves around the Spanish market. A benchmark event for discussing current issues, learning about the latest trends and, of course, doing business!

AM DAY 2023!

BY AM EXPERIENCE GROUP | Sep 19, 2023

"Open Sesame!" - this could well be the password for entering this very special day and night for AM employees - but for this very magical occasion, the gates of the AM Experience offices (Porto) were already wide open to welcome everyone with a thousand smiles!

Let love flow!

BY AM EXPERIENCE GROUP | Aug 29, 2023

In this AM Experience Group debut, in a place so rich in history and memories, Kristoff d'Oria di Cirie talks a little about the origins of the project and the importance of love in his life!

In the wonderful world of Experiences!

BY AM EXPERIENCE GROUP | Jul 14, 2023

The WXO - World Experience Summit - which took place last June at Phantom Peak in London, revealed the market's growing appetite for immersive experiences and highlighted the importance of holistic design. Find out more here!

S.João is a party!

BY AM EXPERIENCE GROUP | Jun 23, 2023

At the São João festivities in Braga, everyone brings a "manjerico" to perfume the evening!

Pirilampo Mágico 2023!

BY AM EXPERIENCE GROUP | Jun 1, 2023

One of the oldest and most recognized social solidarity initiatives, with the theme "The energy that lights up the dream", was welcomed by all and, once again, several colleagues joined the campaign that reverts to the CERCI Movement. 😊

Mother's Day, day of LOVE!

BY AM EXPERIENCE GROUP | May 7, 2023

They are our mommies, and they take care of us like no one else! They give wings to our dreams, but also leave messages...that we are always very attentive to! We couldn't let the day go by without a special treat!

AM BIRTHDAY

BY AM EXPERIENCE GROUP | May 3, 2023

22 years...blowing magic! For 22 years AM has been spreading smiles and creating unforgettable memories, ageless!

Find out more about our Natálogo!

BY AM EXPERIENCE GROUP | Mar 9, 2023

Each person has their own unique way of seeing, hearing, touching, smelling, and navigating the world. Sensory design was the motto for our Natálogo 2023!

A tasteful Christmas!

BY AM EXPERIENCE GROUP | Dec 19, 2022

The true Christmas spirit really needs to be well shared and savored with those who fill a good part of our days...our colleagues!

The smile of the stars!

BY AM EXPERIENCE GROUP | Dec 12, 2022

The magic of Christmas is only completed when we can light up more smiles, especially with children hospitalized in pediatric wards, that are going through some rough situations!

Christmas from the ♥

BY AM EXPERIENCE GROUP | Nov 28, 2022

Crisis is the word we hear the most these days, bringing with it all the strength of resilience, which we had the opportunity to witness with our client - BragaParque and with several people who wanted to share with us their opinion about this year's Christmas decorations and about what the Christmas Light means in everyone's heart.

"Real magic is what we make it!"

BY AM EXPERIENCE GROUP | Nov 18, 2022

"Real magic is what we make it" - is the main message from the Magic Firefly to 2022. At AM Experience Group we couldn't remain indifferent to this solidarity campaign, especially since we are active agents in spreading magic around the world.

Saint Martin’s day AM: ‘’Who wants them hot and crispy?’’

BY AM EXPERIENCE GROUP | Nov 14, 2022

At AM, this date did not just pass by, and the good weather was noticeable! Hot and crispy chestnuts made everyone happy at snack time, opening the appetite for more Saint martin's days and functions!

Tickets for the IRMA sessions are already on sale!

BY AM EXPERIENCE GROUP | Aug 26, 2022

After the success achieved in Porto, IRMA returns to play the leading role in The New Cinderella on Ice!

• Tags: 
• AM Live, 
• News

Carolina Deslandes stars again in "The New Cinderella on Ice"!

BY AM EXPERIENCE GROUP | Jul 22, 2022

After the success in 2021, "The New Cinderella on Ice" arrives this Christmas at Alegro Alfragide! Carolina Deslandes plays Cinderella again in this show for the whole family, from December 1st to January 8th.

• Tags: 
• AM Live, 
• News

Inspiration throughout the world: Drone Shows

BY AM EXPERIENCE GROUP | Jul 11, 2022

In a society where pollution and environmental are growing concerns, drones have become a more sustainable alternative to fireworks, which do not start fires, do not pollute and also do not cause noise pollution.

• Tags: 
• inspiration

Hooray, S.João!

BY AM EXPERIENCE GROUP | Jun 23, 2022

At AM we do not miss a good party and S. João gathers all the ingredients to spread joy and happiness to all! Feel carried away by this stream of colour and animation!

Inspiration throughout the World: Magic knows no boundaries!

BY AM EXPERIENCE GROUP | Jun 9, 2022

An invitation for everyone to immerse themselves in the artwork of the famous painter Vincent Van Gogh as never before.

• Tags: 
• inspiration

AAAAMMMM!

BY AM EXPERIENCE GROUP | May 19, 2022

On World Bakery Day, irresistible delights brightened the day of our AMs!

• Tags: 
• AM Experience Group, 
• Celebration

On the International Day of Light we light up curiosities!

BY AM EXPERIENCE GROUP | May 16, 2022

Who doesn't like feeling illuminated, the comfort of a switch on light, and the magic of seeing so many of them shining, especially during Christmas? Light accompanies us from the moment we wake up to when we go back to sleep...

• Tags: 
• AM Illumination & Arts

21 YEARS and all the colours of magic.

BY AM EXPERIENCE GROUP | May 4, 2022

Balloons in the air and sweets to accompany, so we left the motto for a pleasant working day, involved in confetti and cupcakes!

• Tags: 
• AM Experience Group, 
• Celebration

Training in “Experience Design”: a breath of innovation

BY AM EXPERIENCE GROUP | May 2, 2022

From the 20th to the 26th of April, AM hosted, in its headquarters in Braga, the training in Experience Design, with several colleagues from different business units of the group.

• Tags: 
• AM Experience Group, 
• Training

The freedom to reinvent ourselves

BY AM EXPERIENCE GROUP | Apr 29, 2022

On a date as emblematic as the 25th of April, our AMs challenged their handicrafts and gave carnation to their imagination.

• Tags: 
• AM Experience Group, 
• Celebration

"Today we are a stronger AM and proud of our path"

BY AM EXPERIENCE GROUP | Apr 4, 2022

AM Experience Group recently certified in Sustainable Events, quality, safety and environment.

• Tags: 
• AM Experience Group, 
• Certification, 
• News

Living the dream season!

BY AM EXPERIENCE GROUP | Mar 31, 2022

The 2022 trends in festive lighting and decoration are ready to inspire!

• Tags: 
• AM Illumination & Arts

Big bAM!

BY AM EXPERIENCE GROUP | Feb 28, 2022

Yes, it did happen and it was as explosive as you'd expect!

• Tags: 
• AM Experience Group

Build Your Tree

BY AM EXPERIENCE GROUP | Nov 10, 2021

Time to decide which Christmas decoration will bring your space to life and not sure which tree to choose?

• Tags: 
• AM Illumination & Arts

FunFall

BY AM EXPERIENCE GROUP | Oct 29, 2021

At first glance, our ice rinks are spaces of pure fun. But for those behind the scenes, these are effective tools in increasing the footfall of the spaces where they are located.

• Tags: 
• AM Fun Play & Ice

Spots for all tastes

BY AM EXPERIENCE GROUP | Sep 22, 2021

Discover a space within your space, totally dedicated to the delights of the season.

• Tags: 
• AM Illumination & Arts

Magic on Ice

BY AM EXPERIENCE GROUP | Aug 31, 2021

The adaptation of a production company’s show during a pandemic

• Tags: 
• AM Live

Clean & Safe Certification

BY AM EXPERIENCE GROUP | Jun 30, 2021

At AM Illumination & Arts, we use protection systems to guarantee DGS safety standards.

• Tags: 
• AM Experience Group, 
• AM Illumination & Arts, 
• Certification

The importance of decoration in urban areas

BY AM EXPERIENCE GROUP | May 28, 2021

We could talk about décor as an aesthetic intervention in a space, but we believe that what we do has the power to transform the ordinary into the extraordinary.

• Tags: 
• AM Illumination & Arts

20 Years 20 Memories

BY AM EXPERIENCE GROUP | May 5, 2021

We are living during the most challenging times. It is our duty to mark 20 years of activity, in a year so peculiar...

• Tags: 
• AM Experience Group

WonderLights are here!

BY AM EXPERIENCE GROUP | Mar 18, 2021

How to transform your city parks and gardens into amazing experiences?

• Tags: 
• AM Immersive & Digital

Case Study: Happiness in the Workplace - Part 2

BY AM EXPERIENCE GROUP | Oct 16, 2020

The second part of the case study, written by our AM Inês Lopes, about the importance of happiness at the workplace...

Case Study: Happiness in the Workplace - Part 1

BY AM EXPERIENCE GROUP | Oct 15, 2020

If we are not happy at work, how can we be happy at all? A two-part case study by our AM Inês Lopes...

How to encourage introverted children to dream...about stepping on stage!

BY AM EXPERIENCE GROUP | Sep 1, 2020

A show experienced as a family is much greater than a show watched as a family.

• Tags: 
• AM Live

We're Back

BY AM EXPERIENCE GROUP | Jul 15, 2020

We're back to spread the joy!

• Tags: 
• AM Experience Group